Email marketing is the most powerful tool in the digital marketing platform. However, there are a lot of myths about email marketing strategies. As a digital marketer, you may fail in your strategies by just following these myths. To ensure your success in email marketing, it is essential to differentiate myths from facts. This article elaborates on 7 common email marketing myths that will definitely affect your campaign performance.
7 common email marketing myths
1. More emails lead to more sales
Marketers may feel that sending more email to their subscribers may increase sales leads. But the fact is that sending too many emails will make your subscribers feel overwhelmed, resulting in taking decisions to unsubscribe from your email list, mark them as spam, or just ignoring them. So, maintaining a good frequency is important, at the same time it should not be in such a way that it should not irritate subscribers. In the fast-paced business world, people would not like to spend much time on marketing emails. So, sending more emails will not generate more leads.
Read: Preventing B2B Revenue Leakage: Key Strategies for High-Stakes Industries
2. Shortest subject line will work better
Short subject lines will work better in email marketing campaigns. But the length alone will not decide the performance every time. The subject line can be long or short, but it should reflect the theme of the email. Subscribers should understand the entire theme of the email by just reading the subject line. Instead of focusing on length, focus on maintaining curiosity, urgency, value, and simplicity. On seeing the subject line, most subscribers will decide whether to open the email or not. So, try different subject lines to enhance your email marketing campaign performance.
3. Avoiding spam folder is based on only luck
Mostly marketers think that their marketing emails reaching inbox or spam folders are not in their hands. But the fact is that there are various factors to be considered to avoid your email being marked as spam. Using a professional email service provider, avoiding words that are marked as spam trigger words, using opt-in method, and cleaning your email lists regularly will help you to reduce the chances for your email being marked as spam.
4. Email marketing automation is expensive and not effective
There are many email marketing automation myths that are confusing the marketers in decision making. Many marketers think that implementing automation tools for email marketing campaigns will be more expensive and time consuming. But the fact is that implementing the right automation tool will automate all your repetitive tasks, analyze the performance and helps in enhancing performance by identifying mistakes in email marketing strategies. These tools will reduce the operational time and allow marketers to focus on strategic tasks that enhance their efficiency.
5. Personalization is just a trend
Many marketers think that personalization is just a trend it doesn’t create any impact on the performance of email marketing campaigns. Personalization is the key to creating attachment among the subscribers and your brand. It enhances the feel that this email is especially crafted for them to address their needs and pain points. So, personalized email marketing campaigns will create a positive impact and enhance the email marketing performance.
6. More email will be ignored when more emails sent
There is a myth that when more emails are sent, more will be ignored. It is purely a myth. The number of emails will not decide the number of ignored emails. It is based on the quality of the email content. If marketers send campaigns randomly to all their subscribers, then the rejection will be increased. They should segment their subscribers based on geography, interest, behavior, preferences, and requirements. This segmentation will help them to send the necessary email to a certain group of people which will reduce the email rejection rate.
7. Design doesn’t matter
Design doesn’t matter? No, email design plays a major role in enhancing email marketing efficiency. One of the best practices of email marketing is focusing more on email design as equally as the content quality. Design should be simple, convey the message in images, try to reduce the text, color should not be too bright, and easy to understand. While seeing the email, subscribers should not get irritated to spend time on this email. They should feel calm and easily understood to take necessary steps.
Conclusion
There are lot of email marketing myths that are affecting email marketing campaigns efficiency. It is essential to understand the real facts before starting your digital marketing. Marketers can implement automation tools for enhancing email marketing effectiveness. Just don’t believe in myths. Understanding the real facts in the email marketing platform is essential in creating successful email campaigns and enhance their audience reach. Also, by using effective marketing strategies, marketers can achieve their goals and enhance their lead generation effectively.
