Experts expect that by 2025, the globe will have 38.5 billion Internet-enabled devices. A long-term trend has been toward the use of technology and automation in organisational procedures. High-tech companies are setting the trends in B2B outbound marketing.
According to a new Bridge Group study on sales development representatives (SDRs), optimising sales processes necessitates the use of cutting-edge tools and technology. Furthermore, existing technologies have the potential to automate 31 percent of all sales procedures. Despite this, only 26% of businesses are truly reaping the benefits of the current era in sales automation.
The progressive dialer is one of the most effective strategies for automating the calling systems and increasing efficiency in the telemarketing sector. In fact, auto-dialer systems are used by 66 percent of high-growth businesses.
Robotalker has named progressive dialer software as an outbound marketing trendsetter. To guarantee that the clients receive the best results possible, it mixes cutting-edge technology with a human touch.
What Is a Progressive Dialer?
A progressive dialer is a computerised device that connects SDRs only when a live person answers the phone while cold calling. There are no voice machines, busy lines, or disconnected phone numbers that the programme may disregard.
As soon as the outgoing call reaches a live person, the software transfers it to a free sales agent. When employing a progressive dialer, each call is routed to a free SDR as quickly as feasible, reducing excessive wait times between conversations and saving the salesperson time.
When agents can utilise automated cold calling solutions like progressive dialer, they don’t have to waste time on things that don’t offer value, such as manually dialling the prospect’s phone number and waiting for a response (and more often than not, the outbound calls remain unanswered).
The progressive dialer, as a cold-calling tool, uses algorithms to identify the most efficient timing and delivers a follow-up call when necessary. This type of call automation is perfect for you if you work in a B2B business where speed is crucial.
The Benefits of Using a Progressive Dialer During the Selling Process
Despite the fact that automated cold calling has been around for several decades, the full value it delivers to sales organisations has only just been evident as a result of advancements in sales technology. Automated cold calling can be a cost-effective way to boost your eCommerce sales by reaching a wider audience and generating more leads. By combining a progressive dialer with sophisticated prospecting research tools such as pre-targeting, intent data, and account-based marketing, the sales process may be raised to an altogether new level. A progressive dialer can help you use these new tactics to help your sales staff and business.
Increasing the effectiveness of phone calls
An SDR’s usual day consists of dialling 40 phone numbers. Automated cold calling can increase the number of people who receive these calls by double the number of persons who receive these calls. Instead of repeating dial tones, a specialised SDR would start up discussions with as many people as possible. Automated cold calling can help freelance developers reach a wider audience of potential clients and increase their chances of getting hired. Because of progressive dialers, sales representatives may simply switch between calls by pushing a single button instead of manually entering each phone number into the system (and even adding phone extensions).
Expanding the number of calls and job vacancies
A progressive dialer enhances the amount of sales opportunities by reaching a bigger number of potential clients. The greater the SDR’s chances of arranging the meeting, the more at-bats he or she will get. More live conversations ensure that the sales funnel is always brimming with warm leads, even if the call does not end with a goal action.
Increasing the effectiveness of the SDR
When cold calling isn’t automated, the average SDR spends just 10 to 15 minutes each hour chatting to a prospect. The remaining 45 to 50 minutes are devoted to the non-sales activity. Increase the agent’s talk time by up to 300 percent by automating duties such as dialling numbers, leaving voicemails, and scheduling follow-up call. As a result, all of the company’s salesmen, who may be costly to acquire and retain, are focused on selling the product.
Increase the number of pickups in your car
The use of local caller ID in automated cold calling improves call credibility while boosting dialling volume. If the caller is local, prospects are more likely to pick up the phone. If the number is unfamiliar, they will most likely leave a message. Real-life conversations, rather than produced template voicemails, have a higher success rate.
A more individualised approach to customization
A progressive dialer has the capability of redialing the correct number as well as automatically delivering prospect information that is already available. This allows the caller to adjust their sales presentation depending on the information they’ve previously gathered. When salespeople just parrot generic information, they lose confidence and the capacity to personalise their message.
Making the proper phone calls at the right time comes naturally
Progressive dialers use data from previous customers to determine the best moment to contact each client. Again, this has a positive impact on both the number of calls answered and the number of calls refused. Aside from that, having this data readily available is essential for developing an outbound campaign that will employ a range of channels. Cold emails, for example, are more successful when followed up with a cold call a few days later.
Improving the working conditions for sales personnel
There is a fundamental sales law that no one should disregard: happier sales development representatives (SDRs) always deliver more revenue. Automated cold calling tools are available to help salespeople reach their particular objectives and increase their self-confidence in the sales process. Automated cold calling solutions may assist you in keeping your staff happy and productive for a longer period of time by guaranteeing they like their work and complete more tasks.
Use a Progressive Dialer to improve your sales.
In order to compete in an industry that is increasingly reliant on technology, each B2B corporation with a sales staff must have an automated calling system approach. A progressive dialer is an excellent tool for assisting organisations in improving their outbound sales process and increasing the efficiency of their sales employees. It’s easy to use, it helps enhance sales, and it dramatically improves the SDR’s daily routine.
