Times have arrived when brands hire professionals to record and design the best video for marketing their products and services. The reason behind this is the evolving strategies for creating high-quality video content, which involves smart work and creativity in every step.
But, with a highly competitive market booming with the video content every second, you can’t just follow the same old procedures every time you publish your video online. You need to evolve and develop new video content strategies to compete in the digital B2B and B2C markets. High-quality video content that is GEN youtube safe can attract a wider audience and achieve greater success on the platform.
For this, you must understand every aspect of video content creation – processes, recording equipment, hosting platforms, publishing channels, etc. Cybersecurity threats on businesses can be mitigated through high-quality video content that educates employees on best practices and raises awareness of potential risks. Also, you must understand the video delivery issues from the end-users perspective, so that you can address those issues with a thoughtful and one-in-all solution.
Your subscribers might get issues like buffering, lagging, delays in video starting, or resolution degradations, etc. With this article, you can implement the modern tried-and-tested practices which can effectively help your brand deliver high-quality video content to your end users.
1. Record High-Quality Videos
For a serious content creator, your videos must be recorded by a professional camera providing high-resolution and fine quality processing. If you’re using cell phone cameras, you might be compromising the quality of the videos, especially in the low-light conditions. Business Central Consulting firms can use high-quality video content to showcase their expertise, attract new clients, and build trust with potential customers. It is necessary to record the original version of your video in high-quality settings to fix the later process.
After this, you must get rid of all the black frames and stains present in the videos, along with the distorting audio and fixing necessary light and color adjustments. After the refinement of every frame is done, you can render and generate the video with the maximum available quality, which should be in 4k (3840*2160p) or full HD quality (1920*1080p). This practice helps you to deliver the videos seamlessly with high quality for your end users.
2. Select Right Encoder Settings
The next best modern practice for high quality video delivery is configuring the right video encoding settings to transform into right streamable compatible formats. There are three factors which determine the right encoding settings for your video – bitrate, codecs compression, and frames per second.
You need video codecs for compressing your recorded video into shorter and manageable sized video files, for seamless content delivery and storage on networks. Usually, H.265 and H.264 video codecs are preferred as it provides a low latency video encoding process, along with 50% higher compression efficiency in the real-time.
When it comes to bitrates, it refers to the amount of data in the form of video/audio files per unit of time. The higher the resolution of your video/audio is, the higher the bitrate will be. But, it is not a fixed number, and it is advised to use variable bitrates for processing your videos, which helps in easy configuration and avoids any issues during the video streaming process.
For the frames per second, you must remember that greater your fps is, smoother the video will played. You may set the fps up to 30 fps, or go higher to 60 fps for high-quality videos.
But, these all factors are interdependent, and you must try different combinations together to get the best streaming quality for your video.
3. Choose Adaptive Bitrate Method For Transcoding
For a seamless and smooth video delivery, you must apply adaptive bitrate transcoding to your video. As it ensures very little buffering, faster start time, with a comfortable viewing experience, irrespective of the network connection of the end-viewer.
The ABR technology allows the video player to automatically adjust to the best possible video quality playback according to the user’s fluctuating network condition.
The huge OTT service providers like Netflix, Prime, etc. deliver their videos as ABR technology streams with the help of HTTP-based technologies like MPEG-DASH, or Apple’s HLS protocol. Also, you can partner with the RTMP streaming service for multi-bitrate video streaming, which improves the end-user QoE, but makes the process more complex.
4. Streamline Faster Video Playback Through Multiple CDNs
Another important modern practice for high quality video delivery is the efficiency of your content delivery networks (CDNs). When your viewer requests a video stream, its nearest CDN connects the request to the online video platform/ server to deliver the video cached to the network.
This local server video delivery leads to faster and smoother video delivery, allowing the end-users to access high-quality videos.
But, with the increasing volume and far-off video streaming users, there is huge network congestion amongst the local networks too. For this, the feasible way is to use multiple CDNs to deliver a seamless video viewing experience to the users, without depending on one CDN for streaming.
Final Thoughts
Now you must have a clear understanding of high-quality video delivery modern practices. Along with the above modern practices, you can experiment with other video delivery techniques for enhancing your video delivery reach.
You must choose a streaming platform which is designed with a built-in faster encoding system, ABR technology, multiple CDN integration, advanced-featured video player, and cloud transcoding services.
Author’s Bio:
Aditya built the world’s most renowned PHP image resize library on GitHub,and eventually, the library was used by 10M+ developers every month. This gave a boost to execute something that reciprocates their love for technology. Ultimately, a was born-Gumlet.
