Search Engine Optimization (SEO) is now the backbone of the content marketing industry, and free SVG icons are a breath of fresh air. Almost everyone’s in the rank-race, and the competition is only going to get denser with time.
Content without any SEO ingredients lags far behind in the SERPs competition and eventually withers. If you’re looking to grow your business, meaning, get noticed by your potential customers, and attract leads, you will need certain SEO tricks on your fingers. The strategic use of relevant SEO tags can significantly enhance the digital marketing importance of a website’s content. While Search Engine Optimization is a vast domain comprising several concepts, strategies, and execution patterns, a few aspects play a key role in making your content SEO-ready.
Here’s the ultimate guide to SEO tags. Towards the end, we’ll also spill some unusual info-beans about free SVG icons in the context of SEO:
1. SEO Title Tags
Ordinarily, in the SERPs, the <title> element is displayed as a clickable headline. It belongs to the <head> segment of your webpage and provides visitors with a crisp understanding of the core intent of your page. Assign a unique title to each page and enhance the visibility on the internet. But, remember, the title must reflect the content of that page very clearly.
Does that mean you should keep it super-descriptive? Absolutely not. If you keep it a little too long, Google will trim it out, and the reader won’t be able to read the complete thing in a glance. A length of 50 to 60 characters will very well suffice.
That was about the aesthetic. If you want Google to recognize your title, you must infuse a relevant primary keyword, preferably right at the beginning. However, make sure that it reads organic, and not forced.
If your goal is to attract customers and not just increase traffic by appearing on the foremost SERP, consider including the name of your brand in the title. It’ll improve your brand awareness and significantly help you in attracting leads.
2. Meta Description Tags
A meta description is an HTML component that gives a quick overview of a web page, letting the users know if your content has answers to the search query they’re looking to resolve.
The meta description, together with the title and page URL, is encoded in the <head> of a webpage. You will also find it on the SERP snippet, occasionally though. Including (maximum two)relevant keywords or keyphrases that are most-searched on the internet, in the meta-description, can get it noticed by your target audiences, and eventually customers. Effective web design should incorporate compelling meta descriptions that entice users to click through from search engine results pages (SERPs).
It notably impacts the clicks that your content gets. But, don’t go too overboard with the description. Keep it to the point, with a maximum of 160. You can keep it longer, but Google will cut off the excess anyway.
To drive traffic comprehensively to your content, add a unique meta-description to each of the pages on your website. You can also consider adding a CTA that piques the reader to click open the page!
3. Heading Tags
These are HTML tags that help Google identify the headings and subheads that you incorporate in your content. Minimalism, gradients, and fluid shapes are some of the most popular logo design trends that can help businesses stand out in search results. It provides one with a clear view of different aspects that your content is touching upon. That said, it’s the H1 tags in the hierarchy structure that outweigh the rest H2 to H6, which, of late, has been a subject of debate amongst content marketers.
However, regardless of how well (or not) it fits in Google’s language of optimization, heading tags contribute significantly to making your content piece look systematic and readable for the audiences as well as search engines. It makes your content look presentable and navigation-friendly, which your audience might love, and keep wanting to come back for more content-bites.
Plus, search engines also find it easier to recognize well-formatted content, giving you an advantage over other clumsy pages, especially if your content satisfies other SEO-targeted elements.
4. The Image Alt Attribute
The alt element is used to define the substitute or alternate text for a given image. It provides more information about the image and is particularly useful when the image is not visible. In other words, visitors will see the text when the image fails to load or has been disabled.
It also helps search engines recognize how the image compliments the written content and adds to the value of a search query’s solution. It’s a great idea to add alt text on a webpage where there is barely any content in addition to images, but you must ensure that it is explanatory and relevant enough at the same time.
5. Nofollow Attributes
The no-follow link attribute with the “nofollow” value in the rel attribute describes the relationship between the connecting page and the link target. This value is used for indicating the search engine not to follow these links and refrain from giving any link authority to the link target. But, you can’t bet on that. Google can totally disregard such an indication and go-ahead to follow the link and even pass the authority.
6. Viewport Meta Element
The viewport meta element instructs the browser to treat the width of the screen as the page’s “Full Width.” Meaning, the webpage will automatically adjust to the width of the user’s device. This is something that delivers a great user experience, especially today when people are consuming content on multiple devices. No wonder why it has the potential to boost your SEO results.
7. Schema Markup Or Schema Tags
Schema markup, schema tags, or structured data is a code or a language comprising a semantic vocabulary, through which the search engines read and understand your content.
It enables the search engines to provide users with very specific content that shows up in the rich snippet. This technique helps in organizing the content on your web page, such that the search engine identifies it effortlessly. Have you heard of the semantic web? Also known as Web 3.0, it offers machine-readable metadata of the published content to software programs.
This is a revolutionary move in the SEO game because, now the content not only needs to be rich in keywords, backlinks, and other optimizing elements, but it also needs to be rich and meaningful in terms of information or concepts behind the keywords, backlinks, and the tags.
8. Do Free SVG Vector Icons Have An Impact On Your SERPS Rankings?
You must have noticed small all free SVG icons alongside the page titles in your SERPs. These are called web icons or favicons. They are usually 16×16 pixels in size and can be seen beside the page titles, bookmarks, history, and even browser tabs. The term “favicon” is derived from the words “favorite” and “icon” since it was shown next to URLs in the browser’s favorites bar.
Although these tiny free SVG icons or web icons do not directly influence your ranking on SERPs as such, you might often stumble upon a piece of advice that you should add one for better optimization on search engines. This is primarily because when Google scans a page with this icon, it automatically tries to reach the URL.That can do some good to you in the rank-race!
9. Free SVG Icons For SEO Tags
If ever you get a break from tailoring your content to meet the SEO standards (it’s a vast ride, we understand!), add some fun to your web pages with free SVG icons with SEO designs. You can get access to all free SVG icons across the internet. Also, consider adding SVG images when you’re looking to optimize the page with images. It’ll help minimize the load time and provide a great user experience to your audiences. These methods are applied by top user experience design firms.
Final Thoughts
Search Engine Optimization (SEO) is a continuous process. One needs to be patient and open to new learnings throughout the journey. It will take a while, but with the right knowledge, strategy, and consistency, you’re sure to get there. There are several factors that contribute to your ranking on SERPs, but SEO tags play a significant role among all. This blog can be a great kick-start for you if you’re a beginner who is trying to get hands-on experience with SEO!
Do ALL Free SVG Icons have An Impact On Your SERPS Rankings? These are called web icons or favicons. They are usually 16×16 pixels in size and can be seen beside the page titles. This is primarily because Google scans a page with this icon, it automatically tries to reach the URL. If you’re tailoring your content to meet the SEO standards, add some fun to your web pages with free icons. You can get access to all free SVG icons across the internet. Also, consider adding SVG images when you’re looking to optimize the page with images.
