Current time is extremely amazing: everything around is changing and moving forward rapidly. This is especially evident in the digital marketing trends in 2022, because new trends are being established on the previous trends.
To adequately withstand competition in the market, the brend have to take care of a number of points, including the task of finalizing your logo in accordance with all the requirements of 2022.
A few words about the logo
Based on practice, we can conclude that even in our time there are those leaders (like Shopify Development Company) who decide to order the development of a logo from a specialist, not even guessing what this concept actually means. There are several opinions on this matter. For example, there are those who will say with confidence that the logo is a beautiful picture. No fewer people will agree that this is the same as a trademark.
So that the reader does not have incorrect conjectures or unsolved questions in this topic, it is worth clarifying what the logo should mean:
- Individual graphic drawing (sign); brand writing;
- Drawing and lettering combined.
His primary responsibility is to communicate the main ideas of his organization’s activities to the target audience. Now that we’ve cleared that up, we can safely move on to the main trends of 2022 in the field of creating trendy logos.
Top 10 Significant Logo Design Moments in 2022
It is important to note that all promising trends combine both old and new requirements. There is a resurgence of previous eras, such as bright neon images with inky black and white fonts. Complex animation and the use of 3D gradients are still important.
Trends in logo design will be popular all the same that we have been studying lately, but there are also new trends. Let’s explore!
Complex animation with unusual details
Animated logos are still in trend. However, it should be noted that modern specialists have learned to make them, on the one hand, very interesting, and on the other hand, very useful for brands. The combination of 2D and 3D animation is relevant when there are several moving parts in the logo. Both UI design trends and logo design trends are moving towards more minimalist, abstract, and geometric designs. First of all, you need to experiment with details, create different artistic drawings, different in complexity. All this can help to quickly attract the attention of the brand’s audience, as well as tell a short story.
The use of 2D and 3D helps keep the viewer’s attention much longer than simple animation in logos. This is a fantastic trend because you can learn something new about the story every time you watch. Designers like to work with such animated details because it’s an interesting and kind of enjoyable task. A simple moving image can be turned into a more complex version.
It can be assumed that it will still be popular for a few years. So if you need to make a logo for the screen and not for print, that’s great, because in this way the designer can create a story and perfectly express his personality.
3D gradients
Obtain a new impulse gradient in 3D format. This is a great solution for our society, in which each of us has at least one smartphone.
Gradients are popular among designers. You can use gradients, or you can use them to add originality and dynamism. The central plot matches the 3D effects in logos, especially conical ones. They attract the eye with color contrast. Tapered gradients, according to logo designers, will remain popular. After all, this way we can complicate simple projects.
3D gradient logos look great on screens and when printed. All this opens up a lot of possibilities, matching colors, also creating unique solutions with a stylish yet simple look. Those who are just starting out are advised to explore options such as depth, shadows, and 3D effects first in order to make relevant and useful logos for their clients.
It is worth remembering that in 2021 a barely noticeable gradation of shades is popular. Designers prefer to create it inside a single color.
The less complicated, the better
In 2022, simplification has become a great solution for many styles. The key to the continued success of simplicity is based on three “pillars” – practicality, comfort, and aesthetics.
If you follow logical priority, design navigation will be simple and consistent. The logo will not cause problems with the concept for the audience, but the designer must be able to correctly highlight important information.
Another advantage of this direction is the possibility of resting the eyes of the viewer. Today we are surrounded by too much information and unnecessary details, and simplicity will help soften and muffle these circumstances.
By the way, the popular mass-market clothing brand Zara has been following this trend since 1975. The brand changed its logo in 2019, and look how relevant this decision is today.
Logo Design Trends in 2022
When Zara changed the design of its logo, everyone was talking about it. There seemed to be an impression of disharmony and disorder. There was an impression that in the image the letters “stumbled” against each other. We will discuss the play of letters a little later.
When other brands standardized their logos, making them similar to each other, Zara stood out among the gray and inconspicuous logos. Therefore, this is also the result that attracted attention to the brand from the potential audience. So, the goal has been achieved.
Letter game
The overlapping of letters, the “destruction” of their parts, incompleteness, emptiness in the lines, and faded segments in their color – all this will draw the viewer’s attention to the logo. The trend has its downside – it is important not to overplay. It is necessary that the inscription remains recognizable. The audience should not be at a loss as to which brand they are dealing with. She needs to remember it and learn next time.
According to the analysis, in 30% of cases, entrepreneurs prefer to see only the inscription on the logo of their organization, in 65% – graphics and text. In 5% of cases, the brand name is developed in the form of an icon at the request of the client.
Emblem
Simplicity also touched the logo. The solution has been popular for many years and is most often used in corporate graphics. Minimalism played a big role in this direction. The emblems have become more accessible to the perception of the audience, the detailing has remained unchanged.
In fact, it is worth understanding that the emblem has a symbolic character. She is able to convey the idea of the brand, and her secondary role concerns the sale of its services. If we turn to the translation of the word “emblem” from Greek into Russian, it becomes clear that we are talking about a relief decoration. Most often, we see the emblems of sports clubs and universities, which are heaped up with a mass of graphics, complex details, and colors.
The graphic difference between a logo and an emblem is that the former does not have to carry deep meaning in itself, its goal is to be recognizable, but on the emblem, the designer can use a large palette of colors, pictures, and other details. All this is necessary to express the meaning, for which it was decided to create it.
Some of the most popular emblems include:
- Nike;
- Coca Cola;
- Apple;
- Pepsi;
- McDonald’s.
Creative chaos, but on a moderate scale
There are slight negligence, asymmetry, and creative mess, but in moderation. All of this gives the designer an opportunity to show creativity and create a corporate logo for the customer that matches the trend of 2022. The composition should broadcast information to the audience, and not be solely a manifestation of the creative riot of fantasies of its author.
Harmony and balance
A complete alternative to the previous trend is harmony. Here it is worth giving preference to symmetry and restraint. It can be a graphic emblem or a monogram. All this will look attractive and advantageous.
The most popular fonts for logo design are:
- Neo Sans;
- Gill Sans;
- Optima;
- Gotham;
- Avenir;
- Univers;
- Futura;
- ITC Avant Garde Gothic;
- Myriad;
- Helvetica.
It is very important to correctly determine the font for writing. The font should be in tandem with the picture, and you should also pay attention to the meaning of the picture. It should look harmonious.
Combined and font logos
The company logo can combine several symbols in order to more easily convey itself to the audience. You can leave only the inscription, no matter how unique the font is. If everything is done carefully, it will be easy to remember.
In 2022, it is possible and necessary to combine a company logo and a font. This will help make the logo unique, adaptive, and interesting, while “telling” its hidden meaning to the audience.
Handwritten emblems
Handwritten inscriptions on emblems convey the idea of the company more accurately than their counterparts. It has a very realistic appearance and is easy to notice. However, in order to put the three tasks together and complete them all at the same time, you must first do a good job with the font. The primary goals are a beautiful view and readability.
The handwritten font suggests using traditional calligraphy options. The inscription appears to be made up of individual strokes – it is lovely, romantic, and sophisticated. It is best suited for unique brands that want to stand out through their creativity. Companies that sell sugary foods or children’s products frequently use them.
How to choose a font?! Inspiration can be drawn from online sources. For example, the excellent platform Pinterest.
You can try to find real projects and recharge their ideas. This will make it easy to determine the type of inscription. In fact, do not be shy to scoop someone’s ideas. This is just inspiration, not theft. In design, everyone takes something from each other and creates their own – new and unique.
Daring typography
In 2022, logos will be seen lifting text from words that support the image to the very focus. These will be whimsical and daring fonts that are well complemented by bright characters. Weird typography in logos is a great trend. This allows you to show the character of the brand and make its mark original.
There are many tricks that help to make the font bold – you can play with the size of the letters, their arrangement, and positions. Sometimes such ideas may seem “crazy”, but this is the zest. This trend is suitable for those who are tired of the old standard fonts.
You can scatter letters, and reflect them. There is no right way to make a funky logo. The only requirement is that it must be legible and readable by the audience.
No longer relevant in 2022
The following trends in the development of logo design will go into oblivion:
- Retro. It will most likely be applied in practice, but only in narrow topics.
- Lettering. Expressive spellings are a thing of the past, replaced by a demand for simplicity.
- Complexity. Minimalism at its peak – the simpler the logo, the more popular and modern.
Graphic design trends in 2022
Initially, you need to think about how to apply it in advertising, even before developing a logo design. With the advent of 2020, the types of branded visual social media ads tend to change all the time. We live in a time when gadgets are very common, so you need to take into account the progressive virtualization of everything, it is difficult to underestimate this aspect of the use of logos. IoT in eCommerce is influencing logo design trends through the use of abstract and symbolic elements.
Therefore, first of all, before developing a logo, you need to think about what will be the direction in development in 2022.
- Today, the approach to posting screenshots of posts from social networks on different platforms has become very famous. Thus, screenshots from one platform are exposed as an image or part of it on another platform; a TikTok screenshot is posted to Facebook stories and so on;
- Therefore, it is very popular to apply the same content on different platforms, it looks good. Quotes from books, podcasts, and blogs are heavily used as teasers that tell users what to expect (combined with relevant visuals for greater impact);
- The use of branded memes is growing (brands adjust the visual messages of messages to the unique tone of their own company and the needs of their own consumer audience; lightness is designed to entertain consumers and distract from the realities of the pandemic);
- Serif fonts and emojis, popular and trusted by consumers, will also be relevant in the coming year (logos look more original using such fonts – serifs in a rustic and simple style will become style icons for logos in 2022);
- Illustrations and colorful icons (an excellent communication tool for visualizing the message, especially when the colors are harmoniously combined with the colors of the logo);
- Bold and bright background colors are back in favor (such colors draw attention to logos and areas of the media containing information or data);
- Data is visualized in a funny way (in difficult realities, in this way, the information block is easier for consumers to perceive, fun visualization attracts users);
- Inclusive visual.
There is a resurgence and globalization of BLM (Black Lives Matter), a decentralized public initiative against racism and police brutality against black people. #StopAPPIHate, an active social media campaign around the world, focused on other marginalized communities. This led to discussions in the international community on the possible actions of society and brands in order to improve the existing situation. And the most advanced brands in 2021 immediately picked up the idea of rallying and began to adapt their own marketing strategies, taking into account the interests of various communities.
This global trend in commercial graphic design will become one of the main ones in 2022, given the pace of its implementation at the moment around the world. Both social networks and official websites of various brands use visuals with a greater degree of inclusiveness. Various abilities, orientations, and nationalities are displayed in photographs, illustrations, and icons in electronic format, as well as on printed media. Logo design in 2022 will become socially responsible as consumers and brands become more socially conscious.
The trend will be authenticity, which will affect not only logo design in particular and commercial graphic design in general, but according to forecasts, even contemporary fine art and photography will not remain indifferent. The unnaturalness of staged photos with fake smiles will sink into oblivion, the attention will be focused on ordinary people, which definitely inspires optimism and expands the possibilities for creativity.
Consumers are tired of the debilitating pandemic and want to live a normal, familiar life, which is driving the development of graphic design in general and logo design in particular. Designers and brands have taken this into account, considering even minor changes in user needs. They try to use visuals in a way that reflects the situation in society and makes logos more interesting and attractive.
Surrealism and optical illusions
The use of optical illusions creates the illusion of space and color saturation. Individual elements appear closer to the viewer when scrolling than distant visual objects. Combinations of the parallax effect and optical illusions are possible in 2022. Moreover, at first glance, the work seems meaningless, but then a whole meaningful picture emerges (If it occurred, then the developer’s concept was understood).
The golden age of typography
Typography is popular right now and is expected to grow in popularity in 2022. This is because consumers are willing to accept logos with high-quality fonts. And with the rise of inclusivity in logo design, brands are choosing typography for its neutrality.
The image boundaries of exactly how a logo should look are blurred for a logo designed purely with typography. Therefore, since the image is created exclusively by letters, consumers usually show interest in it and express a desire to learn more about it.
How to design a logo?
You need to study what is popular today in 2022, you need to try to create an actual logo for today. Initially, you need to decide in what style it will be. In order to get an interesting project, you first need to use a graphic editor and draw a sign for the brand. Accordingly, you can also turn to a designer who will help bring your ideas to life. He is very attractive with his prototype.
There is another solution – an online logo generator. Today, specialized services on the web are known that will help the user develop an emblem. Of course, many of them are paid, but not all, you need to look.
And one more thing: when creating a working logo, designers do not always follow fashion trends. This is indeed an optional requirement. It must be remembered that the work must be relevant and modern.
Sometimes it is better to stick to a previously chosen concept for a logo than to completely change it. If there is a permanent brand name that perfectly reflects the ideas of the brand, which causes associations with others, its redesign is not always a rational decision. It also happens that after the update, new and regular customers are confused about which organization they are actually dealing with. There are those who completely cease to cooperate with the brand due to the fact that the logo repelled them. For this reason, its development and redesign should be treated with great responsibility. For these purposes, it is better to deal with professionals who will take into account all the risks, and new trends and produce a high-quality, useful product.
For example, the GoDaddy brand, which sells domain names, can brag about a successful redesign. Many people are familiar with her provocative advertising campaigns. The brand’s corporate identity has changed dramatically, becoming more restrained and concise, with the addition of an animated version.
Both versions adhere to the major logo design trends for the coming year. You must give credit to the experts for this.
Our forecasts for the future
The 2022 year promises to be a very interesting year, with vibrant and minimalist logos that will be created from simple shapes and thin lines. Therefore, there will also be animation gradients in 3D form, as well as original solutions.
Perhaps there will be a logo that has a lot of demand for the 1980s aesthetic today and their legacy continues.
The logos are made on the theme of various video games, which at that time became a revolutionary achievement of the generation, they are also very bright and contrasting.
Also in demand are cartoon logos from the 30s, which are presented in artistic drawings or hand-drawn. This is a simple, charming style, but also sociable. Illustrative modern logos are much more effective in making contact with a potential audience of customers, connecting with them on an excellent emotional level.
Naturally, we will talk more about black and white logos. This is something that will always be popular. Today, specialists are able to create such logos in an original way, conveying the interests of the brand. Therefore, only in appearance, it is imperceptible, but it can be better than any color image.
Logos, on average, exist for a very long time, without changes. But over time, it may be necessary to change the design of the sign. Logo trends in 2022 can constantly change a little, ranging from geometry to bright solutions. You need to constantly monitor the changes, because how successful the organization will depend on the right logo, therefore, you need to constantly review your design decisions, rely on the information in the article, set yourself new challenges, and use the opportunities presented in 2022!
