Running a beauty business is not a cakewalk. It demands effort, time, and expenses to operate it efficiently. Of course, you are implementing fresh and new marketing ideas, but are they giving you productive outcomes? Your presence on this page shows that you are not pleased with the Salon results and require some advancement. Modern UI design trends such as minimalism, micro-interactions, and personalization can be leveraged in salon software. When it is about the marketing of Salon, choosing the right Salon booking Software is advisable. This is because of the exceptional benefits it gives.
If your Salon is tech-oriented, you must know about the management system. The statistics themselves say that the Salon solution can reach a CAGR of 7.11% by 2026. Hence, integrating it into your Salon marketing strategy is a must! To make your perspective clear, we are here to reveal how Salon booking software can give fruitful results!
Marketing Ideas for Salon growth with Salon Booking Software
Promotions and Discounts
We all like to get freebies. Hence, let the Salon promotions play their game! Arrange some enjoyable contests and use social media to promote them. However, you can also leverage the newsletter to do the same. Below are some of the promotional ideas that you can implement:
- Encourage reward points on social media for the shout-out
- Give a free nail art or haircut to clients with higher referrals
- Use gift cards and share them on social media to get new followers to make them sign up for the newsletter.
- Give discounts on the most liked services, or you can start offering “buy one get one free”.
Do not forget that with an appealing reward you can attract more customers.
Customer Reviews
Now, almost everyone checks reviews from existing customers before buying anything or before getting service. The salon is not an exception here as it also demands a lot of interaction.
Hence, as a Salon owner, it is essential to have feedback to show you have dealt with potential customers. No feedback implies your services are non-reliable or clients don’t prefer it much. Allow the Salon appointment software to bestow customer reviews.
Know if the customers are liking your services or not. In case, they are not satisfied then give quick, friendly, and professional service. This is essential for regular customer flow and customer satisfaction.
Social Media Marketing
Social media is hugely liked by its viewers or followers. More than half of the world’s population spends their time on the prevalent social media channels. Approaching or engaging customers on social media is known to give beneficial results. Artificial intelligence and its impact on salon software are revolutionizing the way salons operate, from optimizing scheduling and managing inventory to providing personalized customer experiences. As per Pew Research Center, several social media users log in to their accounts a day, and most are checking them many times a day.
Hootsuite says that 60% of Instagram users find out about the new products from the channel. They follow the businesses more than celebrities. So, it would be better to use it to the max to shape Salon marketing results.
Put in efforts by posting the work on Salon’s Pinterest, Snapchat, Facebook, Instagram alternatively. Also, give some time to engage followers. In addition, give guidance with detailed tutorials, quick tips, giveaways, tool and product use videos, etc.
Automated Email marketing
Do you know the facts of using emails for social communications? If you are not, then start using it! Send automated emails of greetings to the customers. A few examples are:
- Thanks to new customers
- Happy birthday greetings
- Clients notifications when they did not show on time for their appointments
- Alerts of hair product inventory
It is designed to show clients that you value them and give exceptional customer service. The best part of automated mail is that you can send it automatically in an advanced way. It implies that you do not need to ask the salon staff to do it. Salon management software makes it easy for you.
Communicate Regularly
Send promotional e-blasts and email newsletters to the eminent customers at least once a month. If possible, send it at normal intervals.
Offer beauty tips, services, or trends to the communications. However, other advice on salon-related services can also work. Although, it is important to make the customer aware regarding your offers or discounts, etc.
Establish Loyalty Program
The reward system or loyalty program is an ideal way for customers to revisit you. Check out the below offerings:
- Punch cards
On 9 or 10th visit, provide customers free services or discounts on their regular services. It inspires them to return and give salon referrals. This way, you can get more footfall at your Salon.
- Referral program
Word-of-mouth has a vital role to play in Salon marketing. Motivate customers by giving them discounts on their next visit or a free cleansing etc., for giving referrals.
Online Appointments
Giving a convenience to book appointments online is a big advantage for salon growth. 35% of customers approximately prefer to schedule appointments online. Giving this option will engage them in your Salon.
The online booking software removes the pain of handling appointments. And, allow your customers to schedule, reschedule or cancel them according to their convenience. The booking system shows the free staff and the free time slots to make it easy for the customer and staff to book efficiently.
Salon’s Newsletter
If you are getting emails from the Salon booking software, then, know if the customers want to opt for digital communication or newsletter or not. The emails could contain:
- Promotions
- Beauty or styling tips
- Product recommendations
- Giveaway or Contest information
The email newsletter is another method to create enduring relationships with the customers and regular inflow of business. It is advised to look after the number of emails or communications you are sending. Do not overload the customers’ emails- it will only give a negative impact.
Concluding Remarks
Your Salon marketing has to be the best to stay ahead in the competitive world. Salon online booking system is the right approach to get the desired result. AI and machine learning can be used in salon software to personalize the customer experience, automate tasks, and improve efficiency. Reach out to customers with a mindful approach and grow! Additionally, you can also work on the below tips:
- Partner with Charities
- Network at Local Events
- Get Engaged in your Community
- Make Video Content
- Start Salon Blogs
- Create Publicity
- Advertise Locally
- Produce Print Pieces, etc.
Do share your thoughts in the comment section below. Any query or suggestion is welcome.
Thanks for reading!
Author Bio:
Zin Lang Liu has been associated with Salonist since 2018. She loves to Assist businesses to manage their business through her writing skills.
